PLG User Funnel Analytics Spreadsheet

Hey there,

Hunches are tricky things.

They can be trusted aides or lethal backstabbers.

Great masters sharpen their hunches on the battlefields. They develop superhuman powers to see through the challenges.

But for the rest, hunches lead them straight off the cliff.

Strategies built on their hunches often fall for vanity — they fail to improve KPIs when put to the test in the market.

And then, they lead to bewilderment.

The truth is, a strategy is as good as the insights it is built upon.

To discover hidden insights, you can read industry reports, listen to marketing podcasts, borrow insights from the research of industry leaders, and even survey your customers.

Some of them will work for you, while others won't.

But there is one way that will always work because it is the goldmine of profitable insights.

And if you have been in the business for at least a couple of months, you have access to it.

And unlike general advice in books, blogs, and podcasts, it is specific to your business.

And unlike customer surveys, it is not susceptible to the risk of the respondent's mood.

What is it?

It is the past data.

Simple old-school data:

1. Website Traffic Data
2. Free Plan Funnel Data
3. Retention, Renewals, and Churn Data
4. Marketing & Sales Expense Data

If you know the ways of mining past data, you can unearth profitable insights.

I have built this model to do exactly that. It will help you discover the most compelling opportunities, hidden insights, and high-impact growth levers for your business.

And it's built on a spreadsheet, so you can play around with it however you want without wasting days learning a new software.

What's more, the model even suggests top growth strategies for each growth lever it discovers for your business.

Now, craft a growth strategy on real growth levers, not hunches.

- Ankur