SaaS Growth Research Notes

Research notes are key observations, insights and learnings from my work on SaaS growth and content marketing. I refer them for inspiration, ideas and quick help.

Since 2023, I've open sourced my notes for SaaS founders and marketers. They have useful insights on SaaS growth, but these are notes...from my research, not fancy SEO-driven, copywriting-empowered blog posts. They are plain, humble, and might challenge your thought process.

- Ankur Tiwari | Founder

Research Notes Archive

Archive

  1. The unfair advantage of bidding on competitor brand names [Note 48: August 05, 2024]
  2. A proven content marketing secret and a hypothesis [Note 47: July 09, 2024]
  3. Realistic cold-email benchmarks (based on 2023 performance) [Note 46: February 02, 2024]
  4. Methods and sources for research [Note 45: January 15, 2024]
  5. Product capabilities vs Positioning/Messaging [Note 44: December 10, 2023]
  6. The strategic relevance of second-order thinking [Note 43: December 06, 2023]
  7. Safeguard against false analogy in the determination of SaaS PMF [Note 42: November 27, 2023]
  8. A case against AI-enabled spamming [Note 41: November 17, 2023]
  9. Target Audience, ICP and Personas [Note 40: November 11, 2023]
  10. Long-term growth with Demand Generation [Note 39: September 17, 2023]
  11. Calibrating cold email outreach [Note 38: September 05, 2023]
  12. A proven framework for cold emailing [Note 37: September 03, 2023]
  13. Positioning Matters: Don't Let Bad Positioning Fail Your Good Product [Note 36: August 03, 2023]
  14. Strategic insights from Metadata's 2023 paid social benchmark report [Note 35: July 10, 2023]
  15. Subtle nuances of SaaS messaging [Note 34: June 20, 2023]
  16. Measuring performance and ROI of content marketing [Note 33: June 04, 2023]
  17. Tiny details for ABM success [Note 32: May 27, 2023]
  18. Content Strategy and SEO: Putting things into perspective [Note 31: May 18, 2023]
  19. Competition, differentiation, and the potential for fallacy in analyst's approach [Note 30: May 17, 2023]
  20. The science of scanning patterns for a killer landing page design [Note 29: May 10, 2023]
  21. In praise of direct sales [Note 28: May 06, 2023]
  22. Growth channel of most astute SaaS founders [Note 27: May 05, 2023]
  23. On calibrating a growth loop [Note 26: May 03, 2023]
  24. Seeking opportunities beyond hot-demand [Note 25: May 03, 2023]
  25. You shouldn’t grow a product that doesn’t solve a real customer problem [Note 24: April 24, 2023]
  26. Frequency analysis, engagement and gross margins [Note 23: April 19, 2023]
  27. Why Bubble.io choose to bootstrap [Note 22: April 16, 2023]
  28. Y Combinator's essential advice [Note 21: April 14, 2023]
  29. MVP, PMF, and Riskiest Assumptions [Note 20: April 13, 2023]
  30. On scale and complexity [Note 19: April 10, 2023]
  31. On Pricing a SaaS Product [Note 18: April 08, 2023]
  32. Despondency amidst the AI storm [Note 17: April 01, 2023]
  33. Ideas to supercharge organic outreach [Note 16: March 24, 2023]
  34. Product vs Distribution [Note 15: March 20, 2023]
  35. The subject of content marketing is not your product [Note 14: March 16, 2023]
  36. Necessity and Risks of Repetition in Positioning [Note 13: March 15, 2023]
  37. Four pillars synergy within Organic SaaS Growth Model [Note 12: March 13, 2023]
  38. Lead generation ideas for B2B SaaS businesses [Note 11: March 12, 2023]
  39. High-touch thinking is the backbone of early-stage organic growth [Note 10: March 11, 2023]
  40. Pointers on B2B SaaS Growth Strategy [Note 9: March 06, 2023]
  41. Unskippable paths with no shortcuts [Note 8: March 05, 2023]
  42. Being customer-centric means inventing on their behalf [Note 7: March 03, 2023]
  43. Two thoughts on building a bootstrapped SaaS business [Note 6: March 02, 2023]
  44. Audience building vs Authority building [Note 5: March 01, 2023]
  45. Develop a use-case to showcase product capabilities and attract attention [Note 4: February 28, 2023]
  46. Stealth-ish Launch [Note 3: February 28, 2023]
  47. High purchase-intent lead gen organic strategy for B2B SaaS business [Note 2: February 26, 2023]
  48. Segment wise positioning and its placement [Note 1: February 25, 2023]